Telemarketing can have immense impact on any business. It is that area of marketing which provides access to the widest market without having to spend a fortune. Telemarketing services can be started as an internal process of the company or they can be outsourced to the numerous telemarketing companies that are available
There are many pros and cons to hiring telemarketing services to boost your business’ sales. Not many business owners have large amounts of time to sit on the phone and start dialing up prospective leads. This is where telemarketing services come in. Telemarketing services have employees who will literally spend hours on the phone for you, drumming up leads or attempting to sell the service that your company provides.
If you already generate enough leads but need someone to handle a large amount of inbound calls, telemarketing services can help in this arena as well. We’ve all seen those late night infomercials that hawk everything from rug shampoos to diet pills. The number that you dial to order the product is usually not directed to that particular company itself but rather a call center service that handles inbound calls. Depending on how many calls you anticipate coming in, the fees charged by these telemarketing services may be well worth the expenditure. These particular telemarketers work out of what is typically known as a call center and may work for multiple companies at one time.
There are also outbound telemarketing services that will call people who may have an interest in your product or service. Many work off of telemarketing lists of potential clients that you may have to provide. Since hiring a telemarketing service allows potentially hundreds of calls to be made a day, even if only a small fraction of these prospects become actual clients, you may still see a substantial increase in the amount of sales profits that your company makes.
There are also negative aspects of hiring telemarketing services that you should consider. Not too many people enjoy getting telemarketing calls, particularly at dinner time or after a hard day at work. Many people just want to come home and relax or they have their after work chores to handle like getting dinner ready, checking their kid’s homework, etc. The last thing they may want is to pick up a ringing phone only to have a telemarketing service try to sell them something. There are services now available that allow calls to be prescreened to prevent telemarketing services from being able to complete the call. Many people have also placed their name on the national, “do not call” list. This is another hindrance to telemarketing services trying to do their jobs.
The internet has also contributed to the decline of successful telemarketing services. Instead of having to pay what could be exorbitant fees to telemarketers, many businesses have created websites and employ search engine optimization techniques to help them generate leads. This can be a cost effective way to boost sales because the website hosting fees can be much less than the fees required to pay a telemarketing service.
